THE SUGARCRUSH STORY
SugarCrush Bags: A Dream Woven with Love & Passion
As a little girl, I was obsessed with bags—tiny purses, quirky totes, glittery backpacks. Each one felt like a little world of its own. I would sit for hours designing them in my school notebook, imagining colors, textures, and little details that made them "mine."
But life moved on. Dreams were tucked away… until love brought them back to life.
It was my husband who saw that spark in my eyes when I talked about bags. Who believed in my dream even when I wasn't sure how to make it real. He wasn't just my biggest cheerleader—he was my partner in building SugarCrush Bags from the ground up.
From sourcing fabrics on a budget to helping with packaging at midnight, he was there for it all. Together, we turned childhood sketches into real designs. Passion into a brand.
SugarCrush isn’t just about bags.
It’s about childhood dreams, adult love, and the belief that with the right partner, anything is possible.
For every woman chasing her dream—with someone who never lets her stop.
Co-founder & Head of Product Design
DEVIKA MIGLANI
"SUGARCRUSH is a brand dedicated to elevating Indian fashion through exquisite, top-quality handcrafted accessories. More than just a label, SUGARCRUSH celebrates the rich heritage and timeless beauty of Indian artistry while empowering the talented artisans behind every piece. Each design is a testament to exceptional skill, passion, and tradition—bringing you accessories that are as meaningful as they are beautiful."
Co-Founder & Creative Director
KARTIK ARORA
"Driven by a deep appreciation for craftsmanship, our Co-Founder is the creative visionary behind SugarCrush Bags. With a passion for selling high-quality, thoughtfully designed products, he brings to life bags that aren’t just beautiful—but meaningful."
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